Design for people who don't know what to do

　　The good news is that people love design. A survey of design psychology shows that people know that good design is effective and necessary. But for some reason, people don't think it's necessary to spend money on good design. The most important reason lies in people's psychology. Many people are confident and creative, even if they don't have any relevant professional skills.

　　However, once designers challenge this overconfident rhetoric, they will encounter non designer clients who not only like to give advice and opinions in the design process, but also insist that the design you provide is not as valuable as you say.

"Good" design paradox

　　Design is not like accounting or it, people will not reach a consensus on a "good" design, so we really don't know how to evaluate a design objectively. So, since design is much more creative than accounting requires, people always respect and doubt the ability of a designer.

misplaced confidence

　　When people think they can do your job as well as you, no matter how you explain your design process to them, they won't think your work is worth too much money. Of course, this is not entirely the fault of customers. As we all know in the design circle, some designers often underestimate their own level and charge low prices, which leads to the price of the whole design market being gradually lowered.

So what designers can do is．．．

Fieldrunners

　　It is very important to stick to the position of high-value designers, especially when the surrounding peers are trapped in the bidding war and are willing to receive very low remuneration. It may be common in the industry to succumb to the market and charge low fees, but this is absolutely the last thing you can do.

Long term cooperation price

　　Of course, if you charge a low price, you may gain more customers in the future, but if you take a long time, you will unconsciously put yourself in such a price level, and then you will never escape.

Customer expectation

　　Working with low-cost customers can be very difficult, and the lower your charges, the higher their demands. When your customers have a high budget project to complete, they are not willing to admit that you have given them a discount, they would rather change to a designer who works for high quality and dares to ask them the highest price. Therefore, you can avoid this kind of cup set by asking for high price instead of low price from the beginning.

Make yourself famous

　　Designers who focus on "value" rather than "price" are not only competing with those who are willing to design at a low price or even free of charge, but also squeezed out by the latter's superior market strategy. In such a flexible and ever-changing design market environment, customers usually choose designers they have never heard of, compared with designers they have never heard of.