Making good use of the Internet

　　Network marketing has a wide range, fast speed, low cost, no enterprise is absolutely limited by its own scale, can equal access to information and equal display of their own advantages. It can make small enterprises expand their popularity rapidly. Network electronic marketing is a unique "sharp tool" for small and medium-sized lighting enterprises. Especially in the economic crisis, every ordinary consumer is actively looking for "micro countermeasures" to deal with the crisis. Turning more consumer demand to the network has become a choice for many people. Online shopping also ushers in the best opportunity for development. Small and medium-sized lighting enterprises must seize this opportunity.

Creating opportunities is better than lighting enterprises

　　The real-time, interactive and personalized mobile media marketing, such as mobile phone, public transport and Metro video marketing, has become a new channel for the dissemination of differentiated information content. It can be said that the development speed of it is as fast as that of network marketing. Network marketing is a long-term direction and strategy.

Make sufficient preparations to expand the rural market

　　In recent years, the purchasing power of farmers has increased significantly, the potential of rural market is gradually released, and the process of rural urbanization will play a very significant role in promoting economic growth. Today, the international financial crisis is still spreading, under the circumstances that export-oriented lighting enterprises have turned to domestic sales, domestic enterprises have intensified competition, and lighting enterprises are facing unprecedented difficulties, if some enterprises can timely adjust the market direction and turn their attention from the city to the countryside, it will be a wise move.

Strengthen brand awareness and connect with the world

　　According to the report on market competitiveness survey and investment forecast of lighting industry in 2015-2020 released by China report hall, the enhancement of brand awareness is more than simply the production of enterprise picture books and the signing of spokesmen. Compared with these gorgeous packaging and publicity, it requires lighting enterprises to standardize all aspects of enterprise operation with a brand height, including the group Team building, brand packaging, production standards, service standards and so on.

　　In addition, large lighting enterprises should not only focus on the "cake" of the current domestic market, although the current international market is cold, but lighting enterprises should not give up the international "meat". The powerful large-scale lighting enterprises need to clearly realize that the enhancement of brand influence and competitiveness is to approach the international market, and the international lighting market is still an indisputable place. Therefore, in the production process of lamps and lanterns, it is necessary to strictly follow the global production standards to ensure the quality and safety.

　　In a word, opportunities are created from the analysis of market demand. Only by doing well in every detail and winning consumers and market, can enterprises further develop and grow.